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When the Fun Stops Stop, Coral back Senet group campaign

In line with a campaign led by the Senet Group, a new independent watchdog has been set up which has been joined by Coral and a number of other leading bookmakers to promote responsible gambling. All shop windows and television adverts will carry the slogan “When the fun stops, stop”, in an attempt to raise awareness about the dangers of gambling.

The Senet Group will reserve the right to impose fines on member companies who fail to carry the responsible gambling message in their marketing campaigns or flout industry codes of practice geared at preventing problem gambling.

Ron Finlay, interim chief executive of the Senet Group said: “Gambling companies provide fun and entertainment for huge numbers of people. But if you’re spending more than you can afford, it can lead to stress, anger, guilt and other problems. When gambling stops feeling like fun, it’s time to call it quits.”

Meanwhile, Marc Etches, chief executive of the Responsible Gambling Trust said: “This initiative is a new and important step in the evolution of responsible behaviour among British-based gambling businesses. We are pleased that the campaign features GambleAware, an easy to remember website that offers help to all those who need confidential advice or support with problem gambling,”

The campaign has been compiled by advertising agency, The Corner and since the initiative was brought in, members have agreed not to advertise free bet, or free sign-up offers on television or radio, before the 9pm watershed.

This new group will be chaired by an independent standards commissioner, who is going to carry the responsibility of monitoring as well as enforcing compliance with the commitments agreed to by members on advertising.

Steps that customers can follow to adhere to responsible gambling

Do not bet more than you can afford

Do not try to win back losses when on a losing streak

Do not borrow to recover your losses